SCHEMA FOR VOICE SEARCH: STRUCTURED DATA FOR VOICE SEO

Summary from the TLDR Marketing newsletter

50% of adults worldwide used voice search daily in 2023, highlighting its growing importance. Voice search optimization involves using long-tail keywords, featured snippets, and structured data like FAQ and HowTo schemas to align content with natural, conversational queries. With AI-driven searches on the rise, marketers must adapt SEO strategies to capture voice search traffic by focusing on user intent and simplifying content.