WHAT DO IKEA, LEGO, AND APPLE HAVE IN COMMON?

Summary from the TLDR Marketing newsletter

A recent study found that anatomical depictions in marketing, where internal product components are revealed, can increase consumer confidence and willingness to pay, especially for tech gadgets and high-performance items. This visual strategy works best for tech-savvy consumers but may reduce confidence among those anxious about technology. It is most effective when marketing products for their functional benefits rather than aesthetic appeal.