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TLDR

CRITICAL MASS AND TIPPING POINTS: HOW TO IDENTIFY INFLECTION POINTS BEFORE THEY HAPPEN

The concept of critical mass can be used to understand everything from viral cat videos to why changing habits is so hard. Sometimes, it can seem as if drastic changes happen at random, but there is a logic to these occurrences that can be explained by the concept of critical mass - the point at which something is prevalent enough to grow or sustain a process, reaction, or technology. The concept can help us understand the world around us by letting us spot changes before they occur. A firm understanding can help give people an edge in launching products, changing habits, and choosing investments.

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