HOW DO WE ANCHOR CONTENT MARKETING EFFORTS IN A MULTI-PLATFORM DISTRIBUTION WORLD?

Summary from the TLDR Marketing newsletter

Content marketers are advised to focus on reach and resonance. Instead of relying solely on SEO or a single platform, marketers should deliver the right message where their audience is most active. Use formats like product news and data journalism to engage audiences and create emotional connections. Content efforts may not always be trackable but are still valuable in building brand awareness. Success requires consistent experimentation, making people feel seen, and being willing to embrace failures.