QR CODE ALTERNATIVE INTRODUCES SHOPPABLE VIDEO AD TOOL

Summary from the TLDR Marketing newsletter

IRCODE has introduced a shoppable video ad tool that uses AI-driven image recognition technology as an alternative to QR codes. The platform allows users to scan video ads, TV commercials, and outdoor displays to instantly shop featured products. It uses a technology called Exact Match, which recognizes the entire image or video and takes the user to the next stage in the journey. The solution currently requires users to download an app to scan ads. Publishers have the option of integrating IRCODE's technology into their streaming apps.