WHY DO WE OBSESSIVELY WATCH OUR OWN INSTAGRAM STORIES?

Summary from the TLDR Marketing newsletter

Many of the 2 billion Instagram users are caught in a cycle of re-watching their own stories, driven by a need for validation and social approval. Psychologists suggest this behavior stems from our innate desire to control how we are perceived by others. Social media platforms amplify this by offering a constant, editable reflection of ourselves that we feel compelled to perfect.