TIKTOK TRENDING: UNPACKING THIS AUTUMN'S BIGGEST TRENDS

Summary from the TLDR Marketing newsletter

The #PNW aesthetic, inspired by the Pacific Northwest's foggy landscapes, is making waves. #BritishCore celebrates British pop culture and sports. Food trends like #FilipinoFood and #snackbox ASMR are gaining popularity, with creators sharing recipes and food-prepping tips. Romance novels dominate on #BookTok, with sub-genres like #billionaireromance and #hockeyromance gaining traction.