UNLINKED MENTIONS: HOW TO CONVERT BRAND MENTIONS INTO BACKLINKS

Summary from the TLDR Marketing newsletter

Unlinked mentions are the low-hanging fruit of SEO — often overlooked but highly valuable. To find unlinked mentions, use tools like Google Alerts of Mention, employ newsjacking to create new mentions, and use reverse image search to identify unlinked image mentions. Conduct personalized outreach to each of the sites, prioritizing high DR websites that are relevant to your brand's niche.