TLDR Index
TLDR Marketing

TLDR MARKETING 2024-09-12

5 sections13 entrieslinks blockcomplete parse

Parse notes

  • Subscription/account footer truncated before parsefooter_truncated

02STRATEGIES & TACTICS

UNLINKED MENTIONS: HOW TO CONVERT BRAND MENTIONS INTO BACKLINKS

Unlinked mentions are the low-hanging fruit of SEO — often overlooked but highly valuable. To find unlinked mentions, use tools like Google Alerts of Mention, employ newsjacking to create new mentions, and use reverse image search to identify unlinked image mentions. Conduct personalized outreach to each of the sites, prioritizing high DR websites that are relevant to your brand's niche.

linkedin.com3 min read

WHY I LOVED MAEBE'S SOCIAL LAUNCH

Molly-Mae Hague, British influencer, unveiled her new womenswear brand Maebe this week. Rumors about the brand spread on TikTok before the official announcement. Instead of ignoring them, Molly-Mae and her team engaged with the speculation, fueling curiosity. They tailored content for specific platforms, creating a BTS video for Instagram and a more casual, shorter version for TikTok. In their TikTok announcement, they played into an inside joke with fans who had been investigating the brand online. They kept their initial announcement simple, letting fan discussions and anticipation build organically.

linkedin.com1 min read

STEADY RIDES, STEADY PROFITS: DETECTING CUSTOMER ROUTINES TO OPTIMIZE CRM STRATEGIES

Routine behavior correlates with an increase in customer value, lower price sensitivity, and greater retention in ridesharing services. A new estimation method based on transactional data allows firms to quantify and segment customers by their routine patterns. The findings of this study highlight the potential of routines as a key factor in CRM strategy and customer segmentation.

ama.org4 min read

03RESOURCES & TOOLS

NARO

Naro streamlines the product development process for consumer brands. It helps brands manage their projects from ideation to launch by offering tools for product creation, supplier management, and workflow automation. Naro's AI helps marketers identify trends and content gaps by analyzing sales conversations. It proactively suggests the right content to sellers when they need it.

narohq.comTool

BOFU CONTENT RESEARCH TEMPLATE (GOOGLE DOC)

This template is a guide to the research and analysis process for BOFU content. It will help to ensure you consider key information readers care about, identify strengths and weaknesses, and improve comparative analysis of products. You'll gain immediate access to the Google Doc after providing an email on the landing page.

thefxck.com

04MISCELLANEOUS

SCARCITY: THE 3 PILLARS TO USING IT ETHICALLY

People value things more when they're in limited supply – this perception of value drives people to act quickly, usually increasing demand. When scarcity is applied ethically, it leverages psychological triggers that boost engagement without creating a manipulative experience. Always explain to users why the scarcity exists, avoid unnecessary pressure that could tarnish your brand's reputation, and stay truthful to avoid using customers' trust.

growth.design5 min read

GOOGLE'S AD TECH EMPIRE MAY BE $95B AND “TOO BIG” TO SELL, ANALYSTS WARN DOJ

Google Ad Manager controls 90% of publishers' ad tech tools, according to the DOJ. It is positioned at the center of Google's alleged ad tech monopoly. Analysts estimate Google's ad tech business could be worth up to $95 billion, which would be too large for most potential buyers. The trial aims to determine if Google's ad tech dominance stifles competition and harms publishers. A potential remedy could be forcing a sale of parts of the business.

arstechnica.com8 min read

WHEN IT COMES TO PODCAST AUDIENCES, QUALITY TRUMPS QUANTITY

Frequent podcast listeners, or superconsumers, are highly valuable due to their spending power and influence. These listeners often have higher incomes and advanced degrees and spend more on experiences, shopping, and services compared to the general population. They are active on social platforms like Reddit, LinkedIn, and Instagram, making them key tastemakers who can spread brand recommendations. As a result, advertisers see high returns on podcast ads, as these listeners not only engage with content but also influence others in their networks.

links.tldrnewsletter.com3 min read