EVERYONE HATES THE NEW CAPRI SUN BOTTLES — AND THAT'S ACTUALLY GOOD FOR THE BRAND

Summary from the TLDR Design newsletter

A false rumor about Capri Sun changing its iconic pouch design sparked a nostalgia-driven backlash, mainly from adults who hadn't used the product in years. Capri Sun has clarified that the original design will stay, turning the incident into a promotional opportunity and highlighting the power of nostalgia in driving consumer buzz.