DUOLINGO'S ONBOARDING: 2 YEARS ON

Summary from the TLDR Design newsletter

Since 2018, Duolingo has seen a 4.5X increase in daily active users and a 40% reduction in churn, driven by personalization and improved onboarding. Onboarding in 2024 is quicker, more personalized, and enhances user engagement with features like interactive goals and an enhanced role for Duo the owl.