TLDR DESIGN 2024-09-09

JONY IVE'S LOVEFROM REINVENTS THE BUTTON WITH MONCLER

LoveFrom, founded by Jony Ive, partnered with Moncler on a modular shell jacket collection featuring a down-filled vest with interchangeable outer layers. The key to this design is the innovative "duo button," which uses magnets to seamlessly swap jacket layers, eliminating the fuss of traditional fasteners. The partnership is also symbolized in the duo button's design, which features logos of both brands and fun, cartoon-inspired details inside the jacket.

WHY THE DUOLINGO OWL SUDDENLY LOOKS ‘DISGUSTING'

Duolingo's owl mascot, Duo, has undergone a controversial redesign. The owl appears sick with a runny nose, drooping eyes, and sweaty face. This change is a marketing strategy intended to boost user engagement by grabbing attention. Despite the alarming new look, the app and Duo's in-app appearance remain unaffected. Users have had mixed reactions - some find the latest look creative, while others are disturbed or confused by the sickly appearance.

CONTROVERSIAL OAKLAND AIRPORT REBRAND SEEMS TO BE CONFUSING PASSENGERS

The rebranding of Metropolitan Oakland International Airport to San Francisco Bay Oakland International Airport needs to be clarified, as some passengers are mistakenly heading to San Francisco International Airport (SFO) instead. Since the name change, SFO has recorded several incidents of confusion between the two airports, leading to a legal dispute over trademarks between the two rival hubs. The Port of Oakland has countersued, arguing that SFO itself isn't technically in San Francisco, further complicating the situation.

JUST OUR TYPE: THE STORY OF CREATING FIGMA SANS

Figma has rebranded to reflect its expanding community of product builders, with a complete overhaul of its visual identity. The rebrand includes a new custom typeface, Figma Sans. The new typeface, developed with Grilli Type, embodies flexibility, legibility, and a modern grotesque style that aligns with Figma's bold, evolving design language.

DUOLINGO'S ONBOARDING: 2 YEARS ON

Since 2018, Duolingo has seen a 4.5X increase in daily active users and a 40% reduction in churn, driven by personalization and improved onboarding. Onboarding in 2024 is quicker, more personalized, and enhances user engagement with features like interactive goals and an enhanced role for Duo the owl.

EVERYONE HATES THE NEW CAPRI SUN BOTTLES — AND THAT'S ACTUALLY GOOD FOR THE BRAND

A false rumor about Capri Sun changing its iconic pouch design sparked a nostalgia-driven backlash, mainly from adults who hadn't used the product in years. Capri Sun has clarified that the original design will stay, turning the incident into a promotional opportunity and highlighting the power of nostalgia in driving consumer buzz.

REDLINE

Redline is a minimalist Mac to-do app that focuses on completing tasks one at a time without distractions or unnecessary features. It is always visible in the menu bar.

ACCESSIBLE COLOUR PALETTES

This plugin offers over 50 AAA-accessible color palettes inspired by London and Manchester to help designers create more inclusive web projects while meeting W3C accessibility guidelines.

LOADER/SPINNER ANIMATION

This plugin provides a simple, scalable animated loader/spinner with a fade-out effect, designed for use in mockups and prototypes using interactive components.

FLYSOCIETY BRANDING: SOARING TO NEW HEIGHTS WITH MINIMALIST DESIGN

FlySociety's rebranding uses minimalist design to capture the essence of luxury and efficiency in private jet travel. The new logo, color palette, and design system emphasize streamlined service, sophisticated aesthetics, and direct travel experiences.

SEEKING A “MINIMUM VIABLE SOFTNESS”

"Minimum Viable Softness" examines how boundaries in life, while appearing solid, are flexible narratives that shape our reality. It critiques rigid, linear approaches to problem-solving and management, advocating for more adaptable, non-linear thinking.

IS THE ‘BRAND NAMER' THE NEW GRAPHIC DESIGNER?

ICON IQ: TEST YOUR DIGITAL ICON KNOWLEDGE WITH A QUIZ

Effective icons help our designs achieve many benefits that optimize usability, such as enhanced clarity, increased findability, and greater visual appeal.

HOW TO ORGANIZE USER FEEDBACK WITH A SEVERITY SCALE

A user feedback severity scale helps prioritize issues by considering frequency and severity, ensuring critical problems are addressed first.

HOW TO DRIVE MEANINGFUL CHANGE WITH YOUR USER RESEARCH PRESENTATIONS

User research presentations should prioritize key insights and recommendations to guide decision-making rather than just presenting objective data.