BLUESKY CONTINUES TO SOAR, ADDING 2M MORE NEW USERS IN A MATTER OF DAYS

Summary from the TLDR Marketing newsletter

Bluesky added over 2 million new users in just four days following X's shutdown in Brazil. The surge in users led to Bluesky becoming the top app in Brazil, outpacing Instagram Threads. The platform's decentralized nature and resemblance to Twitter/X are key factors driving its rapid adoption.