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Reels are Meta's most rapidly growing content type, driving more than 200 billion views per day on Facebook and Instagram. Meta's latest "Reels Performance Playbook" breaks down essential tactics for brands to capitalize on this trend. Covering everything from creative formats to storytelling, the concise guide offers actionable insights for integrating Reels into your marketing strategy.
Bluesky added over 2 million new users in just four days following X's shutdown in Brazil. The surge in users led to Bluesky becoming the top app in Brazil, outpacing Instagram Threads. The platform's decentralized nature and resemblance to Twitter/X are key factors driving its rapid adoption.
The AARRR funnel is now seen as inadequate due to its linear structure and the silos it creates. Growth loops offer a more holistic approach, aligning with the non-linear nature of real-world user journeys. Adopting growth loops involves focusing on the entire user journey for a more agile growth strategy. This post illustrates 13 growth loops, including worth-of-mouth, UGC sharing, and product-plug.
Find 10-20 link-magnet keywords that are likely to be searched for by journalists or bloggers. Create a comprehensive, long-form article targeting one of the keywords, citing information from high-quality sources without external links. Add internal links to this page from your existing, related content. Once your article starts ranking in position 1 to 3 for the target keyword, you'll likely start earning several backlinks each month.
A list of 6 free courses from universities like Columbia, Rutgers, and Penn. The topics covered include branding, viral marketing, and marketing analytics.
Powtoon allows users to create animated videos and presentations without advanced design skills. It's widely used for explainer videos, training materials, and promotional content. It offers a wide range of customizable templates, characters, and scenes.
A decade or so ago, Google Search was in an era of information scarcity, where hyper-relevant information was hard to find and content was costly to create. Today, the opposite is true, which fundamentally changes how marketing functions. In this era of information abundance, brands should offer new flavors of information that serve unique needs, create completely new information that competitors haven't done, and invest in entertaining the audience rather than churning out rote information.
Minjae Ormes reflects on her 3 years at LinkedIn as VP of Marketing. She shares the unique challenges marketers face, being highly visible yet often misunderstood. She stresses the need to maintain self-awareness and a distinct point of view amid external opinions. Ormes advises marketers to approach their first impression like launching a product in a new market, actively defining their value and contributions.
Despite engaging on social media, many companies are unaware that sharing copyrighted content without proper rights can lead to serious legal issues. Copyright law protects creators by regulating how their work is used, and failure to comply can result in significant penalties. Familiarity with copyright terms like Fair Use and Creative Commons is crucial for responsible content sharing.
Adding a product comparison widget resulted in no meaningful change to the test KPIs, but this team found a significant increase in conversion when segmenting the data further.
Common product positioning mistakes include pre-ordaining a category strategy, overfocusing on direct competitors, and not talking to customers.
Over one week, 1,012 out of 1,353 social media posts by top US gambling brands potentially breached the American Gaming Association's responsible marketing code, according to University of Bristol researchers.