BLACK FRIDAY AND CYBER MONDAY: 50+ EMAIL SUBJECT LINES THAT CONVERT

Summary from the TLDR Marketing newsletter

Email marketers sent 183 million emails on Black Friday in 2023, yet the average open rate was a measly 5%. Pay attention to the entire inbox experience, including the preview text and sender name. Avoid excessive “last chance” messaging, which subscribers will see right through. Skip the personalized messages since many subscribers will be buying for others. This article includes 50+ BF/CM subject line examples for a variety of email types.