15 MISTAKES PMS & PMMS NEED TO AVOID FOR BETTER PRODUCT LAUNCHES

Summary from the TLDR Marketing newsletter

The success of a product launch rests on a myriad of factors that can be hard to control, but there are common mistakes product marketers make that increase the likelihood of failure. Ensure you validate the messaging with customers – in addition to the solution itself. Include the “what” and the “why” in your content plan, not just the “how.” Adjust the intensity of the launch plan based on the value of the feature.