BEST PRACTICES FOR EMBEDDING VIDEOS IN EMAIL

Summary from the TLDR Marketing newsletter

When embedding videos natively in emails, ensure your video file is under 10MB. Choose a thumbnail with a clear focal point and a prominent play button to entice clicks. Optimize your email for various clients by setting up fallbacks, particularly for platforms like Outlook that have limited video support. Include strong visuals and concise storytelling to capture attention quickly, and always test how your video performs across different email clients.