6-STEP EMAIL SEQUENCE TO TURN SUBSCRIBERS INTO BUYERS

Summary from the TLDR Marketing newsletter

To convert subscribers into customers, start with a Welcome Email to introduce your brand and deliver the opt-in offer. Then create a Story Email sharing your brand's background. Next, send a Problem Email to highlight the issue your product solves and follow up with a Social Proof Email showcasing testimonials or case studies. An Incentive Email with a discount can then encourage purchases, and wrap up with an Urgency Email to create a sense of urgency. This sequence works for both eCommerce and personal brands.