TLDR Marketing · RESOURCES & TOOLS

JUMP LINKS IN GOOGLE SEARCH CONSOLE

linkedin.com2 min read

Summary from the TLDR Marketing newsletter

Links with hashtags represent jump links, which will appear in Google Search Console reports when they are displayed on the search result page. Only use the count of search impressions for the main URL, as the impressions for these jump links are essentially double counted. This reporting is helpful though to see how often the jump links are displayed and clicked.