EVERGREEN STRATEGY AND REDDIT/AI

Summary from the TLDR Marketing newsletter

Reddit's visibility in Google search results increased by 1,328% from July 2023 to April 2024, prompting publishers to rethink their audience strategies. While Google's AI Overviews have declined in visibility, the emphasis on user-generated content, particularly from forums like Reddit, challenges traditional content approaches. Newsrooms are now experimenting with using Reddit for content inspiration and audience engagement, acknowledging the growing importance of experience-based content.