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87% of shoppers make at least half of their purchases online, while 39% of consumers return an item purchased online at least once a month. 52% of consumers say they have submitted a fake return at least once in their lifetime, up from 36% last year. The majority of consumers are open to exchanges or store credit instead of full refunds — if the returns process is easy. Research also suggests that consumers choose where to shop based on a retailer's available return options.
California's journalism industry has lost 68% of its workforce since 2005, prompting a $250 million deal with Google to support local newsrooms. The deal, which circumvents legislative efforts to tax tech companies, has been met with skepticism for its limited scope and the exclusion of other tech giants. Funds from the deal will be allocated over 5 years, with a focus on supporting underrepresented groups and AI innovation.
It's ideal to post on LinkedIn 2-3 times per week, spending 15 minutes engaging with replies before spending another 15 minutes interacting with other people's posts. Vary your post formats, as using the same one repeatedly can reduce your reach by 30%. Post new content between 10 am and noon, or when your followers tend to be online. LinkedIn determines how valuable the post is and whether or not to show it on other people's feeds during the first hour after you post.
Reposting Reels to Stories can slightly increase reach. Collab Posts perform better when initiated by the account with a larger following. Be mindful of follower preferences to avoid annoying them with repetitive content. While these strategies won't dramatically boost reach, they can refine content tactics.
Google's Interview Warmup is an AI-powered training tool for practicing interviews. It throws real questions based on your discipline (ie. e-commerce, UX, data, and analytics), evaluates your audio answers, and sends back recommendations on things like how you frame your qualifications.
Bing Webmaster Tools are free and offer several helpful resources, including site scans. Verify your site with Bing, and give it a day or two to collect performance and optimization data. Go to the “Site Scan” section to start the crawl. Once complete, the SEO report will provide “Errors,” “Warnings,” and “Notices” for your website.
The “Time is Money” White House initiative takes aim at bad corporate customer experience practices like customer service “doom loops” and problems with chatbots. 70% of customers struggle to reach a live representative, while 68.5% are dissatisfied with automated customer service, feeling trapped in systems that don't resolve their issues. 1 in 4 customers cite poor follow-up and lack of communication as key frustrations. Brands should invest in conversational intelligence tools, enhance existing automated systems, integrate customer interactions across channels, and close the loop with every customer that reaches out.
Reddit's visibility in Google search results increased by 1,328% from July 2023 to April 2024, prompting publishers to rethink their audience strategies. While Google's AI Overviews have declined in visibility, the emphasis on user-generated content, particularly from forums like Reddit, challenges traditional content approaches. Newsrooms are now experimenting with using Reddit for content inspiration and audience engagement, acknowledging the growing importance of experience-based content.
Time to Value is a critical metric in Customer Value Mapping (CVM), which reorients the customer journey to prioritize faster ROI. The CVM process begins by identifying delays and disconnects in the current customer experience and designing an improved "to-be" experience that eliminates these inefficiencies. The outcome is a cohesive go-to-market roadmap that ensures alignment across teams and quicker delivery of customer value.
Successful humorous marketing relies on trust, data-driven persuasion, and making advertising more palatable.
Submit your trademark to prevent competitors from using your brand in their ad copy on Google Ads.
Ikea's new platform, Ikea Preowned, allows customers to sell secondhand furniture directly to each other.