ACCELERATE CUSTOMER TIME TO VALUE WITH CUSTOMER VALUE MAPPING

Summary from the TLDR Marketing newsletter

Time to Value is a critical metric in Customer Value Mapping (CVM), which reorients the customer journey to prioritize faster ROI. The CVM process begins by identifying delays and disconnects in the current customer experience and designing an improved "to-be" experience that eliminates these inefficiencies. The outcome is a cohesive go-to-market roadmap that ensures alignment across teams and quicker delivery of customer value.