10 PMAX SEGMENTATIONS FOR MORE CONTROL & SCALABILITY

Summary from the TLDR Marketing newsletter

Unlike Google Search campaigns, you can often drive better results for Performance Max and Shopping campaigns by creating advanced segmentations. Effective segmentation strategies include segmenting by product category, bestsellers vs. regular, price competitiveness, and product performance. Choosing the right setup depends on your business goals, so continuously experiment to find what works best for you.