EXPERT EVERGREEN TIPS AND TRICKS

Summary from the TLDR Marketing newsletter

Evergreen content is defined differently across newsrooms. Generally, it refers to content that remains relevant and drives consistent traffic over time. Align evergreen pieces with a publication's core topics, regularly update them, and consolidate similar content to maintain value. Track and prioritize content based on traffic and revenue impact to ensure the most valuable pieces are refreshed first. Lastly, add an editor's note at the top to indicate when it was last updated for transparency.