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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR Crypto, TLDR Design · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 11 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 8 stories
  5. Page 5: TLDR CryptoTLDR Crypto · 12 stories
  6. Page 6: TLDR DesignTLDR Design · 12 stories
  7. Page 7: TLDR MarketingTLDR Marketing · 11 stories
  8. Page 8: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR Design, TLDR Marketing · 9 stories
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Daily Edition · Page 7

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

LINKEDIN REPORT: DRIVERS OF B2B AD EFFECTIVENESS

A new study from LinkedIn highlights that both format and creativity matter for B2B ads. Decision makers say that B2B ads lack humor, emotional appeal, characters they can connect with, and a unique perspective. Yet, when ads are seen as “creative” in those ways, decision makers are 40% more likely to consider purchasing from the brand. The study also found that video ads on LinkedIn tend to drive more impact than display ads.

socialmediatoday.com · 2 min

TLDR Marketing

HOW REROUTING “PRO” USERS INCREASED SUBSCRIPTIONS BY 18%

Mobbin, a mobile and web design reference library, found that adding elements like feature tables and FAQs on the pricing page dramatically increased engagement and conversion rates for free plans, but in some scenarios reduced paid plan sales. Its team believed that this extra content was a distraction for the segment of users who had already decided to buy. Mobbin ran a test that routed higher-intent users (those who clicked on a ‘Get Pro' link) to a slimmed down version of the plan pricing, without the free option. This resulted in an 18% increase in transactions.

conversion-rate-experts.com · 3 min

TLDR Marketing

12 MOST COMMON SEO ISSUES

This post outlines SEO issues and their respective fixes. These include managing image pages on WordPress, addressing non-secure HTTP pages, and identifying low-quality pages that shouldn't be indexed. It also covers the importance of matching content to search intent, properly using tags and categories, and ensuring titles and H1 tags are consistent. Additional issues involve fixing redirect chains, avoiding canonical interlinks, and redirecting 404 pages with valuable backlinks.

linkedin.com · 3 min

TLDR Marketing

CALENDLY GROWTH STORY - A VIRAL PRODUCT WITH A $3B VALUATION

Calendly grew from an MVP product in 2013 to a company now valued at $3 billion. Early on, the company struggled to maintain a unique value proposition in a crowded market, monetize its users without harming customer satisfaction, and find the right level of customization to offer to users in different segments. Ultimately Calendly succeeded due to its freemium model, which helped spread organic word-of-mouth, as well as its personalized marketing to keep users engaged. Some of its successful marketing initiatives include webinars and educational content, discount code campaigns via Google Ads, and enabling its customers to embed Calendly in their own ads.

startupgtm.substack.com · 12 min

TLDR IndexPage 7