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Rising inflation and economic uncertainty in 2024 have transformed shopping behaviors, with consumers embracing "fun-flation" and buy-it-for-life communities. TikTok's "What's Next" trend report explores these new shopping trends, emphasizing the significance of emotional connections, community, and transparent brand relationships.
In a recent earnings call, Reddit CEO Steve Huffman suggested that certain subreddits might be paywalled to boost revenue post-IPO. The platform has stayed notably consistent over the years, lacking the excessive monetization found on other social media sites, but recently the site has aggressively pursued new revenue sources. The most controversial change was to hike up its API fees, which many third-party apps couldn't afford, and more recently the company signed a licensing deal with OpenAI.
A problem-solution email is an effective pitch for problem-aware and solution-aware prospects in your funnel. It should start by identifying a specific pain point that users might be experiencing, then frame the product as the solution by showing the benefits and additional details. This post includes 3 brief teardowns of problem-solution emails from haircare brands.
In LinkedIn Ads, save an audience and open it under Plan > Audiences > Saved. Refine it by excluding irrelevant job titles on the left and applying them as exclusions on the right. Re-add the updated audience to any campaigns using it to ensure your ads target the right audience.
For cost-free customer research, spend time helping with support tickets and review survey feedback regularly. Watch customer call recordings and sync with your Solutions team to understand top customer challenges. Monitor chatbot performance and communicate with your product team about feature priorities. Stay updated with your design team's UX work and moderate webinar chats for insights.
Ahrefs' new "Content Changes" feature shows you the exact changes another website used to improve its organic traffic. The tool detects when changes were made and charts them alongside organic traffic over time, which helps you identify the updates that resulted in improved performance. You can then leverage these insights to improve your own page.
This free course teaches how to optimize a website for a global audience, increasing visibility and traffic from different countries. It covers key strategies, common mistakes, and essential tools for successful international SEO. Lessons include identifying profitable markets, implementing hreflang attributes, and choosing the right web structure. Practical topics on geolocation, content localization, and measuring SEO success with Semrush tools are also included.
The best AI content writing tools, including Copy AI, Rytr, and WriteSonic, are designed to help marketers produce high-quality content faster and more efficiently. These tools offer features like SEO optimization, content briefs, and multilingual support, making them ideal for various marketing tasks. This article lists the pros and cons, pricing, and features of 10 AI content writing tools.
Visual content is set to captivate more in 2024, with 62% of marketers planning to integrate interactive elements and 85% maintaining or increasing their video budgets. The shift to mobile is significant, as 54% of website traffic is now mobile-driven, making mobile optimization crucial. With visual content getting 94% more views than text-only content, marketers should focus on leveraging images, videos, and interactive formats to boost engagement.
A social media policy is a document written by your organization to provide guidance to employees about their actions and behaviors online. Such a policy can help you avoid potential PR crises or information leaks, create brand advocates, and facilitate brand cohesion. It should include expectations based on relevant factors such as an employee's role, the social platform, and the type of post. This article includes examples of social media policies from Mass General Hospital, The New York Times, and more.
Despite company and social forum sites seeing a massive surge in SEO visibility, brands should think twice before spinning up forums of their own.
Canva CMO Zach Kitschke talks about Canva's growth journey, viral marketing moments, undervalued channels, and the power of community.
A POV that your content's main objective should not be to generate leads.