INI ARCHIBONG DESIGNS PACKAGING FOR SNOOP DOGG AND DR DRE'S GIN & JUICE

Summary from the TLDR Design newsletter

The packaging for Snoop Dogg and Dr. Dre's premixed drink brand, designed by designer Ini Archibong, embodies the spirit of 1990s West Coast hip hop. The design includes a hand-drawn lowrider by Los Angeles illustrator Wayne Johnson, who rendered the low-slung car in different colors to represent various drink flavors. Central to the can is a parental advisory logo, which captures the era's cultural impact. The minimal white can juxtapose the vibrant lowrider, reflecting the influence and aesthetic of Dr. Dre's music and album art.