INI ARCHIBONG DESIGNS PACKAGING FOR SNOOP DOGG AND DR DRE'S GIN & JUICE
The packaging for Snoop Dogg and Dr. Dre's premixed drink brand, designed by designer Ini Archibong, embodies the spirit of 1990s West Coast hip hop. The design includes a hand-drawn lowrider by Los Angeles illustrator Wayne Johnson, who rendered the low-slung car in different colors to represent various drink flavors. Central to the can is a parental advisory logo, which captures the era's cultural impact. The minimal white can juxtapose the vibrant lowrider, reflecting the influence and aesthetic of Dr. Dre's music and album art.