AMAZON MISSES ON AD SALES WHILE PRIME VIDEO PUSH RAMPS UP

Summary from the TLDR Marketing newsletter

Amazon advertising services grew 20% YoY in Q2 to $12.77 billion, a deceleration from prior quarters. Most ad revenue still comes from sponsored product formats, but the retail media category has become more competitive and mature. Forecasts suggest retail media's growth rate could slow next year as budgets are exhausted. Amazon introduced commercials to Prime Video and in May hosted its first upfront event pitching for larger TV ad budgets, though these deals can take time to materialize.