THE POWER OF AUTHENTICITY: 100 BRANDS WINNING BIG WITH TIKTOK CREATORS

Summary from the TLDR Marketing newsletter

Brands with higher creator retention rates, where at least 25% of creators post about the brand in consecutive 12-month periods, perform better. User engagement on TikTok is high, with users 1.2X more likely to watch brand content and message brands compared to other platforms. Authenticity is crucial - 41% of users find creator content authentic and 55% trust brands more when endorsed by creators. Ads featuring creators related to a brand's vertical are 1.5X more effective.