3 MICRO-LESSONS ON WRITING BETTER COPY

Summary from the TLDR Marketing newsletter

Take a break when stuck to allow for incubation — our brain's ability to subconsciously process information and make connections. Use contrast and opposing elements in your copy to create intrigue and make your writing more engaging and memorable. If your copy feels generic and flat, use the “So what?” exercise until you arrive at what the prospect truly desires, consciously or otherwise.