FROM BOOTSTRAP TO $100M FIRST ROUND IN 8 YEARS: GRAMMARLY'S GROWTH STORY

Summary from the TLDR Marketing newsletter

Grammarly's marketing focused on SEO, content marketing, social media, and email in its early days. After receiving funding, it began to heavily invest in paid advertising, including branding and awareness campaigns, while also expanding its social media presence. The brand's freemium model, which creates a low-friction entry point, is a perfect example of product-led growth.