9 PSYCHOLOGICAL CONCEPTS USED IN MARKETING

Summary from the TLDR Marketing newsletter

Marketers use psychology to understand and convince consumers to take action. The Bandwagon Effect represents how people often follow what others do because they want to fit in with the group. Conservatism Bias is how people naturally prefer existing evidence over new evidence that might change their view on something. The Arch Enemy represents how people feel more involved in a story, event, or situation when there is a clear enemy that needs to be defeated.