INSIDE WIZ'S EMPLOYEE ADVOCACY STRATEGY

Summary from the TLDR Founders newsletter

Creating a successful employee advocacy program requires a multi-faceted approach. Key elements include proactively providing employees with pre-written posts and personalized images, running contests, creating an exclusive club for top advocates, spotlighting employees in official company posts, hosting LinkedIn workshops, and fostering a culture that encourages and celebrates employee sharing. While tools and automation can help, the most effective strategy is personal 1:1 outreach to employees to make them feel valued and excited to participate.