TLDR Founders · STRATEGIES & TACTICS
HOW TO DETERMINE IF YOU HAVE PRODUCT-MARKET FIT
Summary from the TLDR Founders newsletter
Determining product-market fit involves both qualitative and quantitative measures. Qualitative signs of fit include rapid customer acquisition, high product usage, and positive press. Quantitative key indicators include metrics such as high retention rates, Net Promoter Scores above 50, consistent growth in revenue, and favorable customer acquisition costs versus lifetime value ratios. If product-market fit is not achieved, founders should focus on customer feedback, iterate quickly with a lean team, and avoid premature scaling.