INSTAGRAM NOTES IS GROWING AT A ‘WILD' PACE: HERE'S HOW TO USE IT STRATEGICALLY

Summary from the TLDR Marketing newsletter

Instagram Notes, a feature designed for sharing short updates with mutual followers, has seen significant growth among younger users. For marketers, this feature offers an advantage by placing your messages in a prime spot within the Instagram inbox, enhancing content visibility. Brands can foster deeper connections with their audiences by creatively utilizing Instagram Notes for alerts, teasers, and exclusive content.