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  1. Page 1: Today’s IndexTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto · 9 stories
  2. Page 2: TLDRTLDR · 9 stories
  3. Page 3: TLDR AITLDR AI · 10 stories
  4. Page 4: TLDR Web DevTLDR Web Dev · 9 stories
  5. Page 5: TLDR InfoSecTLDR InfoSec · 14 stories
  6. Page 6: TLDR CryptoTLDR Crypto · 11 stories
  7. Page 7: TLDR DesignTLDR Design · 12 stories
  8. Page 8: TLDR FoundersTLDR Founders · 12 stories
  9. Page 9: TLDR MarketingTLDR Marketing · 10 stories
  10. Page 10: Resources & ToolsTLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Design, TLDR Founders · 18 stories
  11. Page 11: SponsoredTLDR, TLDR AI, TLDR Web Dev, TLDR InfoSec, TLDR Crypto, TLDR Design, TLDR Founders · 10 stories
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Daily Edition · Page 9

THE DAILY INDEX

Technology, AI, software, security, crypto and business

NEWS & TRENDS

TLDR Marketing

TLDR Marketing

ONLINE SHOPPERS ARE SHIFTING HABITS IN THE FACE OF INFLATION

Nearly 61% of respondents to a new survey said they had changed their online shopping habits in response to higher prices, hinting at the long-term impacts of inflation. Almost 90% of respondents said their cost of living has gone up over the past 5 years. About half of respondents said that they've considered stacking multiple coupons or reselling highly desired products. Among the factors that persuade online shoppers to buy from a certain brand are free shipping (63%), affordable goods (61%), frequent sales (36%), free and straightforward returns (34%), and loyalty incentives (33%).

retaildive.com · 2 min

TLDR Marketing

LONG-FORM VIDEO'S UNEXPECTED COMEBACK: WHY 26+ SECONDS IS THE NEW SWEET SPOT

Contrary to the belief that modern audiences have shorter attention spans, videos ranging from 13 seconds to over 26 seconds performed well on Instagram and TikTok in 2023. New research from Emplifi shows that Instagram Reels and TikTok videos remain key drivers of brand engagement. While Instagram leads in median video views, TikTok has been closing the gap, indicating that audiences on both platforms are receptive to longer content.

netinfluencer.com · 2 min

TLDR Marketing

HOW SEARCH MARKETERS CAN KEEP UP WITH GEN Z

Traditional search engines are losing relevance, with users preferring personalized recommendations from social media and other platforms. Gen Z in particular seeks trustworthy, curated shopping experiences and is wary of AI and influencer-driven information. Reddit is considered a highly trustworthy source, often on par with recommendations from friends and family. The platform offers ad tools that help brands place their products in relevant subreddit streams, capitalizing on its role as a discovery tool.

business.reddit.com · 13 min

TLDR Marketing

HOW ONE COMPANY GENERATED $375K WITH ACCOUNT-BASED MARKETING

Fullfunnel.io created a new account-based marketing strategy to reach new clients via LinkedIn. This involved deep customer research, identifying specific prospects, and then developing the content and marketing material to reach those individuals. The team began with a small test to validate the channel. It resulted in 5 valuable connections, re-engagement with one sales opportunity, and $375K for the client.

cxl.com · 2 min

TLDR Marketing

GOOGLE TURNS OFF UNIVERSAL ANALYTICS JULY 1: WHAT YOU NEED TO KNOW

Google's Universal Analytics officially shuts down on July 1, at which point all data will be deleted. Businesses that rely on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities. Prior to July 1, website owners should export Universal Analytics data, set up and configure a Google Analytics 4 property, migrate Google Ads links, and create new conversions based on GA4 events.

searchengineland.com · 2 min

TLDR Marketing

TIKTOK LAUNCHES NEW IMAGE SHARING APP CALLED WHEE

TikTok has quietly launched Whee, a new image-sharing app designed for close friends to share spontaneous moments. It resembles Instagram but with a focus on private sharing. This comes shortly after the company released Notes, another photo-sharing app that targets broader audiences with lifestyle content. With Whee and Notes, TikTok is likely aiming to tap into private sharing trends and expand its eCommerce opportunities.

socialmediatoday.com · 2 min

TLDR IndexPage 9