IT'S NOT NAGGING: EFFECTIVE COMMUNICATION IS DELIBERATELY REDUNDANT

Summary from the TLDR Founders newsletter

Repetition in communication, although often dreaded, is a necessary tool for effective teaching, driving change, and getting things done. Our brains require multiple exposures to a message to truly absorb it, and repetition helps important details stand out amidst the constant bombardment of information. Leaders can effectively get their message across and drive desired behaviors or cultural changes by strategically using redundancy in various ways, such as inserting checkpoints, using multiple communication channels, and asking for summaries.