WHY WE CHANGED PRICING 3 TIMES IN 1 YEAR

Summary from the TLDR Founders newsletter

Finding the right pricing is crucial but challenging for SaaS businesses. Equals tested six pricing models in three years and found that usage limits harmed adoption, bundling unnecessary seats hurt satisfaction, and optimizing for deal volume trumped maximizing price early on. Make bigger swings rather than small 20% experiments in the early days. You'll learn a lot more by trying wildly different things.