FOUR WAYS TO IMPROVE YOUR COPYWRITING VOCABULARY

Summary from the TLDR Marketing newsletter

We each have 2 types of vocabulary: an active one, which contains the words you use, and a passive one, which contains the words you never use but understand when you read or hear them. Grow your copywriting vocab by making note of when you read words that move you to action, create a document to store useful words and phrases as you come across them, immerse yourself in good copywriting, and learn the language of your customers.