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Spotify has unveiled its first in-house creative agency, Creative Lab, to help brands craft custom marketing campaigns and is testing generative AI ads. This initiative aims to attract advertisers by offering innovative ad formats and the ability to reach Spotify's 615 million listeners. The new AI tool, "Quick Audio," will allow brands to create scripts and voice overs using generative AI.
Multisensory branding is gaining traction in business schools and among major branding firms. Mastercard is leading the way by engaging customers' five senses to represent its brand. The company is opening restaurants, selling perfumes, and creating cocktails in its signature colors while also playing a signature tune at cash registers. The Mastercard logo has been redesigned to be more symbolic, and the company has introduced new products like touch cards for the visually impaired.
Founder marketing is a crucial no-budget strategy where founders share their expertise and updates on personal social media. Regular LinkedIn posts on product updates, company milestones, and industry trends can build brand awareness effectively. Creative ideas like "Stealth Demo Drops" and "Contrarian Hot Takes" make posts engaging. Active audience engagement is essential for success.
We each have 2 types of vocabulary: an active one, which contains the words you use, and a passive one, which contains the words you never use but understand when you read or hear them. Grow your copywriting vocab by making note of when you read words that move you to action, create a document to store useful words and phrases as you come across them, immerse yourself in good copywriting, and learn the language of your customers.
A Weekly Metrics Review meeting covers driver metrics that lead to revenue, voiced over by the key individuals that own them. The first step is to identify the metrics to track, which could be new visitors, sign-ups, free-to-paid conversion, or others. The presenters should each be accountable for driving the key metrics, which might include individuals from other teams. It's important to get leadership buy-in on this approach and to make the metrics easy to pull with an automated dashboard.
Logic Sheet is like Zapier for Google Sheets. It enables you to run automated actions when certain events happen. It also allows users to automate campaign performance tracking, schedule and send marketing reports, manage email marketing lists, and more.
Pinterest Ad Labs, a new innovation program, allows select brands to test creative and ad tools, including personalized background generation and interactive shopping through collages. These tools aim to enhance engagement and make ads more visually appealing and shoppable. Pinterest is also launching Pinterest Performance+, an AI-powered suite to improve campaign performance and reduce campaign creation time.
This guide shows how to design custom fonts, create blob frames, add glow effects, use Magic Grab, and change colors on Canva Pro.
Google used its AI to analyze over 8,000 YouTube ads to discover patterns and trends that define top-performing creatives. The analysis revealed the importance of diverse representation, individual expression, and community-centric narratives in successful ads. Insights also highlighted the use of strong hooks, pop culture references, and catchy music tracks as effective strategies.
Loyalty programs today offer tiered rewards, creating VIP experiences with exclusive access to products and events. The competition is fierce, with the average American enrolled in about 18 programs, though actively using only half. Companies differentiate between regular and exceptional service needs, aiming to stretch consumers' cash further. This trend reflects a response to subscription fatigue, as loyalty programs have low entry barriers but drive significant spending.
These free LinkedIn Learning courses teach you how to build your own AI assistant, use AI for podcasting, and prompt engineering techniques for combining Excel and ChatGPT.
Tanguy Crusson, the product lead for Jira Product Discovery, shares candid stories about his many hard-won lessons.
New research shows nano influencers generating 114X higher revenue per follower than macro influencers.