PINTEREST: NEW AI TOOLS FOR CREATIVE AND PERFORMANCE, AND BRAND SAFETY UPDATES

Summary from the TLDR Marketing newsletter

Pinterest Ad Labs, a new innovation program, allows select brands to test creative and ad tools, including personalized background generation and interactive shopping through collages. These tools aim to enhance engagement and make ads more visually appealing and shoppable. Pinterest is also launching Pinterest Performance+, an AI-powered suite to improve campaign performance and reduce campaign creation time.