HOOK YOUR AUDIENCE WITH SERIALIZED STORIES

Summary from the TLDR Marketing newsletter

People love serialized content — from TV shows like Friends to podcasts like Dirty John — and B2B companies can tap into this obsession with a serialized podcast. The podcast should provide insights or entertainment that establish your brand as an industry authority and should be offered in both audio and video formats. Late-night talk show entertainment concepts can make the content feel more approachable and real. Use social media to share teaser clips, behind-the-scenes content, and episode announcements. Use podcast analytics tools to track episode performance and seek out audience feedback to improve future episodes.