TLDR MARKETING 2024-06-14

HOW AMERICANS GET NEWS ON TIKTOK, X, FACEBOOK, AND INSTAGRAM

X stands out as a primary news source, with 65% of its users citing news as a reason for using the platform. Friends and family are common news sources on Facebook and Instagram, while TikTok users frequently get news and breaking news from influencers. Users across all platforms report seeing inaccurate news, with X and Facebook users most likely to report this. Many users, especially on TikTok and X, find unique news on these platforms that they wouldn't encounter elsewhere.

REDDIT ADDS THIRD-PARTY VERIFICATION FOR ADVERTISERS

Reddit has partnered with Integral Ad Science (IAS) to offer third-party verification for advertisers, ensuring campaign delivery and brand safety. This integration provides Reddit advertisers with independent measurement tools for viewability, invalid traffic, and brand safety. The IAS integration is set to enhance advertiser confidence by providing reliable data and unified campaign reporting. It is rolling out globally later this year.

TV NETWORKS FIGHT FOR FEWER DOLLARS IN UPFRONT AMID BIG STREAMING ‘ROLLBACKS'

TV networks are struggling in the current upfront market as advertisers reduce their spending and demand significant rate rollbacks. With an oversupply of streaming ad inventory and reduced demand, networks like Disney, NBCUniversal, and Fox are aggressively negotiating deals, while Amazon and Netflix hold out for higher rates. The industry also faces challenges from a lack of new content due to last year's Hollywood labor strike and cautious advertisers, further complicating the market.

SELLING MORE WITH INSTAGRAM: A PROVEN ORGANIC STRATEGY

A new organic strategy for increasing sales on Instagram involves creating engaging content through the “HOP” method — Humble Brags, Origin Stories, and Product/Service Promos. This approach builds credibility, shares personal journeys, and promotes products effectively. Despite challenges such as the new Meta Verified program and algorithm changes, focusing on authentic content continues to be the key to success on the platform.

HOOK YOUR AUDIENCE WITH SERIALIZED STORIES

People love serialized content — from TV shows like Friends to podcasts like Dirty John — and B2B companies can tap into this obsession with a serialized podcast. The podcast should provide insights or entertainment that establish your brand as an industry authority and should be offered in both audio and video formats. Late-night talk show entertainment concepts can make the content feel more approachable and real. Use social media to share teaser clips, behind-the-scenes content, and episode announcements. Use podcast analytics tools to track episode performance and seek out audience feedback to improve future episodes.

HOW TO WRITE A LINKEDIN POST THAT GETS 85,537 IMPRESSIONS

Sentence length and formatting matters as 88% of LinkedIn users browse on mobile. Sentences wrap on mobile devices after 45 characters - meanwhile, it's 75 characters on desktop. Short sentences under 12 words perform 20% better.

PRODUCT MARKETING ROADMAP TEMPLATE (NOTION)

This product launch template includes a tiered feature launch framework and slide deck. It has a launch board for at-a-glance updates on major milestones, links back to key assets, and a comprehensive overview of your launch. The template aims to keep everything in one place, reduce one-off questions, and get your entire team on the same page.

6 EXAMPLES OF HOW TOP CREATORS REPURPOSE THEIR NEWSLETTER TO LINKEDIN

This post shares specific examples of how creators like Dan Koe, Justin Welsh, and Chenell Basilio repurpose their newsletters into content for LinkedIn. The key is to write a quality newsletter and dissect it into 5-7 different pieces of content.

3 STAGES OF BOARD DECK PREPARATION FOR MARKETERS

4 YEARS OF MARKETING LESSONS DISTILLED INTO 9 MINIMALISTIC VISUALS

9 illustrated insights every marketer should keep in mind.

YOUTUBE TESTS HARDER-TO-BLOCK SERVER-SIDE AD INJECTION IN VIDEOS

The new ad injection method integrates ads directly into video streams, making it more difficult for ad blockers and extensions like SponsorBlock to function.

THE FIRST EVER WEB3 MARKETING HACKATHON: A $100,000 CHALLENGE TO REVOLUTIONIZE CRYPTO WALLET MARKETING

This hackathon challenges participants to create groundbreaking marketing strategies for Web3, with a $100,000 reward for the most innovative and scalable approach.