SUNSET FLOWS: A CRUCIAL KEY TO BETTER EMAIL DELIVERABILITY

Summary from the TLDR Marketing newsletter

A sunset flow begins with a series of emails you send to subscribers who aren't engaging with your marketing messages. Once you've identified the people who still aren't engaging at the end of the flow, you reduce or suppress sending to them altogether. A good sunset flow sets you up to ensure that your audience is both interested and engaged. This guide covers 2 types of sunset flows for never-openers and for subscribers who previously engaged. It also shares tips and tricks to focus on in the flows and what to do with folks who do not engage at all after a sunset flow.