INSTAGRAM CLARIFIES ADVICE ON SINGLE WORD CTAS AND LONGER REELS

Summary from the TLDR Marketing newsletter

An Instagram video suggested that posts asking for specific engagement, like single-word comments, might be restricted due to anti-spam measures. After deleting and reposting the video, Instagram clarified that general engagement tactics are acceptable, but content explicitly designed to hack reach by soliciting specific interactions could be penalized. Using 3rd-party services like ManyChat for engagement is also acceptable. Reels longer than 90 secs won't be recommended to non-followers. However, creators can still post longer Reels to engage their existing audience.