5 INFLUENCER MARKETING PREDICTIONS

Summary from the TLDR Marketing newsletter

Quick point-and-shoot product placements and fast fashion hauls are becoming outdated in the influencer industry. This post predicts upcoming shifts, including increased investment in influencer marketing by 75% of B2B marketers. They will likely engage key leaders and experts in niche industries and host campaigns on platforms like LinkedIn. Brands will use their employees as brand ambassadors to better connect with consumers. As social media usage declines, influencers will gather loyal fans into more intimate digital spaces, like brand forums or broadcast channels.