STARTUP SEO: HOW TO BUILD A DEFENSIVE MOAT AS A STARTUP

Summary from the TLDR Marketing newsletter

SEO can help startups dominate a niche, attract high-intent leads, and boost online brand visibility early. The biggest mindset shift needed to succeed with startup SEO is realizing it's not about your offering – it's about your customers and what they're searching for. Startups should prioritize search intent over product messaging, create content that demonstrates E-E-A-T, implement on-page and technical SEO best practices, and stay consistent with SEO improvements. This article provides advice on building E-E-A-T, content co-creation strategies, and SEO mistakes to avoid.