DOES GOOGLE'S “SITE REPUTATION ABUSE” POWER ENDANGER ALL OF US?

Summary from the TLDR Marketing newsletter

Google's new policy on “site reputation abuse”, effective May 5, de-ranks third-party coupon pages on popular sites. It views them as spam meant to manipulate search rankings. This change impacts large news and lifestyle publishers who rely on high-margin revenue from these pages. The decision has sparked debate within the affiliate space, with some supporting Google's move and others defending third-party coupon pages. Despite Google's dominance, new players like Amazon and TikTok are driving innovation and collaboration. The $150B US digital coupon market emphasizes the potential for growth through strategic partnerships.