THE PSYCHOLOGY OF THE GENERATION EFFECT: IMPROVE BRAND RECALL

Summary from the TLDR Marketing newsletter

The Generation Effect explains why we remember something more when we put more effort into recalling it. For example, a 2020 study found that people were more likely to remember brand names with a single missing letter, compared to fully spelled-out brand names. To take advantage of this principle, use hidden letters in your next ad, incentivize active participation in your product, or make your social media posts interactive.